Regional Marketing Manager (Senior Advisor), Medicare (TX/OK/AZ) - Remote

Cigna - Phoenix, AZ

Full-time - Senior

Hybrid - Phoenix, AZ

Insurance Carriers and Related Activities

About the position

The Regional Marketing Manager (Senior Advisor) for Medicare is responsible for driving regional marketing plans across the West markets, focusing on customer growth and retention. This remote role requires collaboration with local market leadership to align marketing strategies with business objectives, optimize opportunities for Medicare net growth, and ensure compliance with regulations. The position emphasizes the execution of marketing strategies, community engagement, and continuous process improvement.

Responsibilities

• Responsible for regional marketing plans, including material versioning and timely execution of strategies set by market and channel leadership.
• Review and present requests for localized opportunities.
• Act as a key conduit with channel marketing specialties (broker, provider, affinity, and enterprise marketing).
• Drive community awareness at the regional level to support growth of micro and macro markets.
• Collaborate with the Community Marketing Manager to develop and maintain community partnerships.
• Evaluate learnings from existing and prior campaigns to create effective strategies.
• Manage metrics for all business activities, measure results, and capture learnings for continuous improvement.
• Aid in creation of baseline market assessments including competitor analysis and target segment needs assessment.
• Work collaboratively with multiple levels of business unit teams, including sales leaders and market leaders.
• Communicate marketing priorities throughout the assigned geography.
• Participate in the annual bid process and identify new opportunities, products, and trends.
• Stay current on consumer, competitor, and product insights to inform strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or equivalent discipline.
• 5-10 years of relevant marketing experience.
• Experience in developing and executing marketing plans.
• Ability to build collaborative relationships with sales and local market stakeholders.
• Curious and inquisitive nature with a consumer-focused perspective.
• Experience balancing strategy with operational realities.
• Ability to work effectively in a dynamic, team-based environment.
• Proven ability to lead in a heavily matrixed environment.
• Strong business acumen and ability to quickly adapt to new business areas.
• Excellent oral and written communication skills and executive presence.
• Excellent attention to detail.
• Health care/Health insurance/Medicare experience preferred.

Nice-to-haves

• Flexibility to work across different time zones.
• Experience working in a highly regulated industry.

Benefits

• Medical, vision, and dental insurance coverage.
• Well-being and behavioral health programs.
• 401(k) with company match.
• Company paid life insurance.
• Tuition reimbursement.
• Minimum of 18 days of paid time off per year.
• Paid holidays.