Regional Marketing Manager, SOUTH/LATAM

$122,500 - $122,500/Yr

Zscaler

Full-time - Mid Level

Remote

Professional, Scientific, and Technical Services

About the position

The Regional Marketing Manager for the South/LATAM market at Zscaler is responsible for developing and executing a data-driven marketing plan that enhances brand awareness and drives demand in the region. This role involves collaboration with various teams to create integrated go-to-market strategies, measure performance, and refine marketing efforts based on insights. The position requires a strong background in demand marketing within a high-tech B2B environment, with a focus on building partnerships and delivering impactful marketing campaigns.

Responsibilities

• Develop a data-driven, cross-segment marketing plan for the South/LATAM market.
• Scale marketing efforts through thought leadership, targeted account marketing, and local demand generation.
• Create customer experiences and events such as digital series, CXO roundtables, and trade shows.
• Utilize tools like SFDC, intent data, and Tableau to enhance targeting and guide contacts along the buyer's journey.
• Build and nurture partnerships with corporate communications, global marketing, product teams, regional sales leaders, and channel partners.
• Collaborate on programs to raise brand awareness and promote engagement through a unified 'One Zscaler' experience.
• Measure and communicate performance through weekly updates and annual performance reviews.
• Track performance against targets and refine strategies based on insights.

Requirements

• 5+ years of experience developing demand marketing or integrated marketing campaigns in a high-tech B2B environment.
• Experience tracking Return on Investment and analyzing marketing events, programs, and metrics.
• Experience reporting results and trends to sales and marketing leaders.
• Previous experience supporting field sales and partner organizations within the IT industry.
• Willingness to travel within territory and internationally (Mexico) approximately 25% of the time.

Nice-to-haves

• Experience with live and digital marketing activities such as in-person trade shows and conferences, virtual events, lead generation, ABM, and email nurture campaigns.
• Proficient in Google and Microsoft Applications.
• Knowledge of SFDC, Marketo, Tableau, and other MarTech stack is an advantage.
• Bilingual; fluent in both English and Spanish.

Benefits

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!