This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
About the position
The Regional Marketing Manager is responsible for developing and executing marketing plans that support regional leadership in achieving optimum leasing and financial performance. This role involves implementing digital advertising, pricing strategies, and other campaigns to drive traffic and occupancy. The position requires extensive digital marketing experience and the ability to analyze program effectiveness using analytical tools.
Responsibilities
- Provide support to Regional Managers and on-site teams through online and off-line marketing.
- Strategically drive qualified leads to the communities.
- Design and optimize fully integrated digital plans to achieve property strategic goals.
- Analyze marketing sources to determine the best cost per lead and lease and provide recommendations to Regional Manager.
- Train on-site teams on all marketing systems including Craigslist tools, Lead Management, Resident Portal, and website maintenance.
- Ensure that all on-site initiatives coordinate with Client's overall marketing strategy.
- Support and develop mentor program in the field.
- Oversee management of SEO and PPC campaigns.
- Support branding and lease up initiatives and ensure on-site compliance with brand guidelines.
- Develop social media/reputation management strategy and execution with on-site teams.
- Maintain knowledge of, propose, and implement new technology that enhances website and social media optimization.
- Complete on-site marketing audits, manage internet/property shop reports, and manage marketing training compliance.
Requirements
- Bachelor's degree required.
- 5 years of property management or industry marketing experience required.
- Deep experience with digital platforms and tools (e.g., SEO, Google Analytics).
- Experience or familiarity with Yardi RENTCafe preferred.
- Broad knowledge of apartment operations and industry-related marketing concepts.
Nice-to-haves
- Yardi RENTCafe experience.
- Lease up experience.
Benefits
- Opportunity to be part of a great culture and an awesome team.
- Challenging work environment with fun elements.
