Regional Marketing Manager

$80,000 - $95,000/Yr

Aramark - Philadelphia, PA

Full-time - Mid Level

Remote - Philadelphia, PA

Food Services and Drinking Places

About the position

The Regional Marketing Manager will support marketing initiatives aimed at enhancing the dining experience for students. This role involves strategic planning, hands-on execution, and collaboration with various stakeholders to effectively drive engagement and promote the Aramark brand.

Responsibilities

• Provide comprehensive training and ongoing support to operators, ensuring effective execution of marketing strategies and initiatives.
• Establish and maintain a feedback loop with operators to gather insights, identify challenges, and refine marketing strategies.
• Oversee the dining environment to ensure it aligns with brand standards and enhances student engagement.
• Assist with the implementation of brand strategies, including Capital Equipment Requests (CERs), Marketing Playbook, Promotions, and other onsite marketing efforts.
• Manage merchandising strategies to effectively showcase products and enhance the dining experience.
• Conduct field training sessions to ensure that staff are well-equipped to execute marketing programs and initiatives successfully.
• Develop guidelines for running sampling programs and executing breakfast cart initiatives to enhance customer experience.
• Conduct quality audits to assess the effectiveness of marketing initiatives and ensure they meet brand standards and expectations.

Requirements

• Proven experience in marketing management, preferably in the food service or retail industry.
• Excellent communication and interpersonal skills.
• Ability to analyze feedback and data to drive continuous improvement.
• Experience in training and presentation development.
• Bachelor's degree from an accredited college or university.

Benefits

• Flexible work arrangements
• Paid Time Off (PTO), Vacation, nine (9) paid holidays
• Volunteer days, community partnerships, Employee Assistance Program
• Your choice of three medical plans, two carriers to choose from & My Healthy Changes well-being program
• Adoption Assistance & Paid Parental Leave
• Tuition Funding Sources and Scholarship Programs
• Retirement plan with match on annual contributions