Regional Marketing Manager

$60,000 - $84,000/Yr

Unclassified - Phoenix, AZ

Full-time - Mid Level

Phoenix, AZ

About the position

The Regional Marketing Manager will be instrumental in driving the marketing strategy for properties within the region. This role involves training leasing agents, developing and executing marketing campaigns, ensuring properties are rent-ready, enhancing curb appeal, conducting market surveys, and monitoring paid online marketing efforts. The position plays a key role in boosting occupancy rates and improving overall property performance, with the opportunity to earn bonuses based on performance metrics.

Responsibilities

• Train and mentor leasing agents on effective marketing techniques, customer service, and sales strategies to maximize occupancy and resident satisfaction.
• Design, implement, and evaluate targeted marketing campaigns across various channels (digital, print, and events) to attract prospective residents.
• Regularly inspect properties to ensure they are rent-ready, focusing on unit condition, amenities, and overall presentation.
• Collaborate with property management teams to enhance the curb appeal of properties, ensuring they are visually appealing to prospective residents.
• Conduct market surveys and competitor analysis to gather insights on pricing, occupancy trends, and local market dynamics, informing strategic decisions.
• Monitor and assess the effectiveness of paid online marketing initiatives, making adjustments as necessary to maximize reach and engagement.
• Set performance metrics for leasing agents and marketing campaigns, tracking results and providing feedback to improve outcomes.
• Work towards specific performance goals that align with occupancy rates and resident retention to earn bonuses based on achieved metrics.

Requirements

• 3-5 years of experience in marketing, preferably in the real estate or property management industry.
• Proven experience in training and developing teams to achieve sales and marketing goals.
• Strong understanding of digital marketing strategies and tools.
• Excellent analytical skills with a results-driven mindset.
• Exceptional communication and interpersonal skills.
• Ability to manage multiple projects and deadlines effectively.

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Referral program