Regional Marketing Specialist, Food Solutions (Shelton, CT)

$70,000 - $80,000/Yr

PerkinElmer - Shelton, CT

Full-time - Entry Level

Hybrid - Shelton, CT

5,001-10,000 employees

Computer and Electronic Product Manufacturing

About the position

The Marketing Specialist at PerkinElmer will support the Perten organization by executing regional marketing campaigns across the Americas, including North America and LATAM. This role involves close collaboration with global marketing to implement key tactics within integrated marketing campaigns, focusing on various channels such as email, events, social media, and lead generation activities. The position is hybrid, requiring three days a week in the Shelton, CT office.

Responsibilities

• Act as key marketing liaison within assigned region (Americas) and advocate for regional commercial needs.
• Develop understanding of regional external (customer) and internal (commercial team) needs.
• Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities.
• Deployment of emails to targeted customer segments.
• Social media calendar maintenance and execution.
• Direct the development of content for targeted field needs.
• Coordination of local language translations to meet regional needs.
• Event logistics, promotion, and assistance.
• Lead list upload, processing, and tagging.
• SFDC campaign creation, tracking, and metric reporting.
• Budget tracking in Allocadia or similar system.
• Support marketing and operational leaders in organizing various projects.
• Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information.
• Other duties as needed and assigned.

Requirements

• Bachelor's degree in business, communication, marketing, or the sciences (must have communications experience if degree in the sciences).
• Ability to translate stakeholder needs into action plans.
• A can-do attitude and ability to multi-task.
• Strong working knowledge of Microsoft suite (PowerPoint, Word, Outlook, Excel).
• Basic knowledge of SEM, PPC, landing page practices, Google Analytics, and SFDC.
• Strong project management skills and an adaptive and flexible attitude.
• General knowledge of the food industry is a plus.
• Strong team player, able to work across boundaries.
• Work under pressure and balance multiple priorities.

Nice-to-haves

• General knowledge of the food industry is a plus.

Benefits

• Annual compensation range of $70,000 to $80,000 based on qualifications and experience.