Regional Marketing Specialist

$70,000 - $80,000/Yr

Avenue5 Residential - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

Real Estate

About the position

The Regional Marketing Specialist at Avenue5 Residential is responsible for enhancing property marketing performance across a portfolio of multifamily properties. This role involves collaborating with on-site teams and corporate marketing to develop and implement innovative marketing strategies that maximize property performance. The specialist will analyze performance metrics, suggest creative solutions, and assist in brand identity development and integrated marketing programs.

Responsibilities

• Collaborates with on-site property team and corporate marketing to design effective growth strategies for properties.
• Recommends effective property marketing programs including demand generation and digital marketing.
• Implements creative marketing campaigns using both digital and traditional methods.
• Partners with on-site marketing teams to develop collateral for various platforms.
• Understands business objectives to maximize property marketing performance.
• Assists in budget review for each property in the portfolio.
• Maintains knowledge of market landscape and technology trends in property management.
• Collaborates with sales teams to enhance sales techniques and strategies for growth.

Requirements

• Bachelor's degree is required.
• Three to five years of experience in direct real estate multi-family marketing within the property management industry.
• Two to three years of experience in pre-development, lease-up, and/or grand opening in the multi-family property management industry preferred.
• Two to three years of advanced proficiency in social engagement and marketing campaign management on social media platforms.
• Two to three years of experience in websites, ILS', Craigslist, SEO, SEM, and digital data aggregators.
• Two to three years of experience in Yardi Voyager Marketing module or equivalent system.
• Two to three years of digital, creative, and branding agency experience required.
• Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords.

Nice-to-haves

• PMP certification is a plus.
• Experience with advanced marketing techniques and tools.

Benefits

• Competitive salary range of $70,000 - $80,000 per year.
• Opportunities for professional development and growth within the company.