Plan, direct and implement business initiatives and supporting action plans for the Manitou and Gehl dealer organizations. Select strategic accounts within an assigned district in order to maximize sales potential and market share of company product lines for the Manitou and Gehl brands. Serve as district sales lead by directing and coordinating the dealer support efforts of all internal team members in order to obtain the goals and objectives for the assigned district. Perform research to identify district needs and opportunities of both short and long-term objectives, including but not limited to, the proper execution of channel and dealer development.