REGIONAL SALES MANAGER- ONTARIO-ATLANTIC REGION

Rich Products Corporation - Woodbridge, VA

Full-time - Mid Level

Woodbridge, VA

51-100 employees

Food Manufacturing

About the position

The Regional Sales Manager for the Ontario-Atlantic region will be responsible for executing the Food Service Division's strategic plan and annual operating plan objectives. This role involves leading a direct sales team, driving performance, and coordinating with national marketing and culinary teams to achieve market growth targets. The position requires a hybrid work schedule and is based near the Canadian headquarters in Woodbridge, ON.

Responsibilities

• Drive associate performance and engagement through leadership initiatives.
• Develop and train the direct sales force in effective sales techniques and company infrastructure.
• Conduct quarterly performance and objectives conversations with direct reports.
• Mentor and coach the sales organization to enhance individual development plans.
• Establish processes and procedures for the direct sales force in collaboration with FSD and Canadian HQ.
• Execute assigned support of FSD strategic plans and tactical imperatives.
• Co-develop and execute market plans within the assigned geography with the National Sales Manager.
• Achieve volume and margin plans by segment, including growth and new product targets.
• Build and coordinate execution of individual market plans and governance structures.
• Maintain transparent governance of market accountabilities, including volume, sales, and promotional calendars.

Requirements

• Minimum 7 years of experience in Food Service Industry sales or business development.
• Minimum 3 years of experience managing a direct salesforce or brokers, with strong talent management skills.
• Bachelor's degree or post-secondary education in marketing, business, economics, or related field; MBA preferred.
• Experience in managing teams and projects effectively.
• Proven change management capabilities and competency in influencing and negotiating.
• Strong written and verbal communication skills, including presentation skills.
• Solid understanding of product and P&L management, with strong business acumen.
• Ability to multi-task, problem solve, and troubleshoot effectively.
• Competency in sales management and systems, with strong PC proficiency including Microsoft Office and CRM software.

Nice-to-haves

• Experience with Salesforce or other CRM systems.

Benefits

• Competitive compensation
• Health & financial benefits
• Paid time off
• Parental leave
• Family planning support
• Flexible work policy
• Associate resource groups
• Volunteering & community impact opportunities
• Holiday gatherings
• In-house taste tests.