Regional Vice President of Sales and Marketing

$100,000 - $150,000/Yr

Shaner Hotel Group - State College, PA

Full-time - Senior

State College, PA

Accommodation

About the position

Shaner Hotels is seeking a dynamic, results-driven leader to join our prestigious resorts, full-service luxury hotel management team as the Regional Vice President of Sales and Marketing. This pivotal role will drive revenue growth, elevate brand presence, and set new standards of excellence across our portfolio of above-property resorts. As the Regional Vice President of Sales and Marketing, you will spearhead strategic initiatives to maximize revenue and market share for your assigned portfolio of properties. You will support a talented team of sales and marketing professionals, ensuring alignment with corporate objectives while fostering a culture of innovation and collaboration. The role will require you to work across disciplines with ecommerce, revenue management, and operations, to build a culture to exceed all revenue generating goals and objectives. Shaner Hotels has expanded worldwide over the years to deliver luxury and unparalleled guest experiences. With a commitment to delivering exceptional service and exceeding expectations, we manage a collection of prestigious resorts and full-service properties around the world, known for their iconic locations, bespoke amenities, and world-class hospitality. In this role, you will develop and execute comprehensive sales and marketing strategies to achieve revenue targets and profitability goals, drive direct sales efforts, corporate partnerships, and group bookings to optimize occupancy and ADR, and oversee brand positioning, marketing campaigns, and digital initiatives to enhance visibility and engagement. You will also analyze market trends and the competitive landscape to identify opportunities for growth and differentiation, while establishing and maintaining strong relationships with key stakeholders, industry partners, and community leaders.

Responsibilities

• Develop and execute comprehensive sales and marketing strategies to achieve revenue targets and profitability goals.
• Drive direct sales efforts, corporate partnerships, and group bookings to optimize occupancy and ADR.
• Oversee brand positioning, marketing campaigns, and digital initiatives to enhance visibility and engagement.
• Collaborate closely with property leadership teams to ensure seamless execution of sales and marketing plans.
• Analyze market trends and competitive landscape to identify opportunities for growth and differentiation.
• Establish and maintain strong relationships with key stakeholders, industry partners, and community leaders.

Requirements

• Proven track record of success in a senior sales and marketing leadership role within the full-service hospitality industry.
• Strategic thinker with the ability to develop and implement innovative sales and marketing strategies.
• Demonstrated successful track record of leading multiple teams in exceeding revenue goals and achieving excellent market position.
• Strong leadership skills with experience in leading and motivating high-performing teams.
• Exceptional organizational, communication, negotiation, and presentation skills.
• Excellent judgment, maturity, and the highest level of ethical standards.
• Ability to take on an expanded long-term leadership role for the company as it continues to evolve.
• Bachelor's degree in business administration, Marketing, Hospitality Management, or related field preferred.
• 5-7 years' experience working with Marriott, Hilton, and independent brand experience and experience in a regional or corporate position.
• Working knowledge of brand and industry tools and resources.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan(s).
• Travel discounts and benefits.