Deloitte - Charlotte, NC
posted 3 months ago
Deloitte Digital is seeking a Customer Relationship Marketing (CRM) Strategy Director who will lead the charge in developing a modern CRM vision for clients. This role is pivotal in connecting various elements such as data, customer strategy, content creation, technology, and measurement/analytics to enhance customer engagement and drive business results. The ideal candidate will possess a deep understanding of customer interactions with brands and how marketing technology can facilitate the establishment of strong customer relationships. As a champion for CRM within Deloitte Digital and among clients, the CRM Strategy Director will play a crucial role in shaping the future of CRM practices. In this position, you will be responsible for growing the CRM practice internally while also building long-term relationships with clients externally. You will lead the CRM strategy by determining customer segmentation, identifying key customer moments, selecting appropriate channels, and crafting effective messaging. Your role will involve integrating data with brand strategy and creative elements to create a customer-centric vision and operational model for clients. You will also develop plans to activate various data types (0P, 1P, 2P, 3P) to inform customer strategies and personalization efforts. The CRM Strategy Director will drive thought leadership by envisioning best-in-class CRM and loyalty operations, adapting to evolving technology and customer needs. You will create personalization plans, provide feedback on creative work, and develop learning agendas to optimize CRM strategies. Additionally, you will lead business development efforts, assess clients' CRM maturity levels, and collaborate with internal experts to enhance loyalty programs. Your focus will be on delivering multi-channel solutions, including digital and traditional marketing strategies, while managing team development and mapping consumer experiences to identify impactful moments for brand engagement. The Advertising, Marketing & Commerce team at Deloitte focuses on aligning marketing and growth objectives with clients' brand values to achieve measurable business growth. This team excels in creating engaging content and experiences, implementing technology platforms for personalized marketing, and transforming clients' marketing operations into modern, data-driven organizations. You will be part of a team that specializes in cross-channel customer engagement strategies, eCommerce solutions, marketing technology, and analytics implementation.