Deloitte - Miami, FL
posted 3 months ago
Deloitte Digital is seeking a Customer Relationship Marketing (CRM) Strategy Director who will lead the charge in developing a modern CRM vision for clients. This role is pivotal in connecting various elements such as data, customer strategy, content creation, technology, and measurement/analytics to enhance customer engagement and drive business results. The ideal candidate will possess a deep understanding of customer interactions with brands and how marketing technology can facilitate the establishment of strong customer relationships. As a champion for CRM within Deloitte Digital and among clients, the CRM Strategy Director will play a crucial role in shaping the future of CRM practices. In this position, you will be responsible for growing the CRM practice internally while also identifying innovative ways to bring our point of view to life. Externally, you will focus on building long-term relationships with clients, uncovering new business opportunities, and driving tangible business results. Your leadership will guide the CRM strategy, determining customer segmentation, timing, channels, and messaging for effective brand activation. You will integrate data with brand strategy and creative elements to create a customer-centric vision and operational model for clients. The role involves developing plans to activate various data types (0P, 1P, 2P, 3P) to inform customer strategies and personalization efforts. You will drive thought leadership by envisioning best-in-class CRM and loyalty operations, adapting to evolving technology and customer needs. Additionally, you will create personalization plans, provide feedback on creative work, and develop learning agendas to optimize CRM strategies and content creation. Your responsibilities will also include leading business development efforts, assessing clients' CRM maturity levels, and collaborating with internal experts to enhance loyalty programs. As a key player in a cross-functional team, you will partner with various departments, including creative, technology, data science, and brand strategy, to deliver comprehensive solutions to clients. Building senior-level client relationships and collaborating with MarTech and alliance partners will be essential to your success. You will maintain a constant focus on demonstrating business impact for clients and drive multi-channel solutions across digital and traditional platforms. Furthermore, you will manage team development and skills training while mapping consumer experiences to identify high-impact moments for brand engagement and loyalty enhancement.