Deloitte - St. Louis, MO
posted 3 months ago
Deloitte Digital is seeking a Customer Relationship Marketing (CRM) Strategy Director who will lead the charge in developing a modern CRM vision for clients. This role is pivotal in connecting various elements such as data, customer strategy, content creation, technology, and measurement/analytics to enhance customer engagement and drive business results. The ideal candidate will possess a deep understanding of customer interactions with brands and how marketing technology can facilitate the establishment of strong customer relationships. As a champion for CRM within Deloitte Digital and among clients, the CRM Strategy Director will play a crucial role in shaping the future of CRM practices. In this position, you will be responsible for both internal and external initiatives. Internally, you will contribute to the growth of the CRM practice by identifying innovative ways to implement our point of view. Externally, you will focus on building long-term relationships with clients, uncovering new business opportunities, and driving measurable business outcomes. Your leadership will guide the CRM strategy, determining customer segmentation, timing, channels, and messaging for effective brand activation. You will connect data with brand strategy, creative, and technology to create a customer-centric vision and operational model for clients. This includes developing plans to activate various data types (0P, 1P, 2P, 3P) to inform customer strategies and personalization efforts. You will also drive thought leadership by envisioning best-in-class CRM and loyalty operations, adapting to evolving technology and customer needs. Your role will involve crafting personalization plans, providing feedback on creative work, and developing learning agendas to optimize CRM strategies and content creation. Additionally, you will lead business development efforts, identifying a client's CRM maturity level and crafting plans to elevate them to a best-in-class operating model. Collaborating with internal loyalty program experts, you will deliver loyalty programs and identify value exchanges for customers. You will partner with cross-functional teams, including creative, technology, data science, and brand strategy, to deliver comprehensive solutions to clients. Building senior-level client relationships and maintaining a focus on proving business impact will be key aspects of your role. You will also drive multi-channel solutions and strategies, encompassing both digital and traditional marketing channels, while managing team development and skills training.