Deloitte - Indianapolis, IN
posted 3 months ago
Deloitte Digital is seeking a Customer Relationship Marketing (CRM) Strategy Director who will lead the charge in developing a modern CRM vision for our clients. This role is pivotal in connecting various elements such as data, customer strategy, content creation, technology, and measurement/analytics to enhance customer engagement and drive business results. The ideal candidate will possess a deep understanding of customer interactions with brands and how marketing technology can facilitate the establishment of strong customer relationships. As a champion for CRM within Deloitte Digital and our client organizations, the CRM Strategy Director will play a crucial role in shaping our CRM practice and identifying innovative ways to implement our point of view in the market. In this position, you will be responsible for leading CRM strategy by determining customer segmentation, identifying key customer moments, selecting appropriate channels, and crafting effective messaging. You will integrate data with brand strategy and creative elements to create a customer-centric vision and operational model for our clients. Your role will also involve developing plans to activate various data types (0P, 1P, 2P, 3P) to inform customer strategies and personalization efforts. You will drive thought leadership by envisioning best-in-class CRM and loyalty operations, adapting to evolving technology and customer needs. Additionally, you will create personalization plans, provide feedback on creative work, and develop learning agendas to optimize CRM strategies. Your responsibilities will include leading business development efforts, assessing clients' CRM maturity levels, and collaborating with internal experts to enhance loyalty programs. Building senior-level client relationships and partnering with cross-functional teams will be essential to delivering comprehensive solutions that include digital and traditional marketing strategies. You will also focus on mapping consumer experiences and identifying high-impact moments to foster customer loyalty and increase lifetime value. The Advertising, Marketing & Commerce team at Deloitte focuses on aligning marketing and growth objectives with clients' brand values to achieve measurable business growth. We create engaging content and experiences while implementing technology platforms that enable personalized marketing and user-centric experiences. Our team excels in cross-channel customer engagement strategies, eCommerce solutions, marketing technology, and analytics implementation, ensuring our clients transform their marketing operations into modern, data-driven organizations.