Deloitte - Portland, OR
posted 3 months ago
Deloitte Digital is seeking a Customer Relationship Marketing (CRM) Strategy Director who will lead the charge in developing a modern CRM vision for our clients. This role is pivotal in connecting various elements such as data, customer strategy, content creation, technology, and measurement/analytics to enhance customer engagement and drive business results. The ideal candidate will possess a deep understanding of customer interactions with brands and how marketing technology can facilitate the establishment of strong customer relationships. As a champion for CRM within Deloitte Digital and among our clients, the CRM Strategy Director will play a crucial role in shaping our CRM practice and identifying innovative ways to implement our point of view in the market. In this position, you will be responsible for leading CRM strategy by determining customer segmentation, timing of customer interactions, channels for communication, and messaging strategies. You will integrate data with brand strategy and creative elements to create a customer-centric vision and operational model for our clients. Your role will also involve developing plans to activate various data types (0P, 1P, 2P, 3P) to inform customer strategies and personalization efforts. You will drive thought leadership in CRM and loyalty operations, envisioning best practices and adapting to evolving technology and customer needs. Additionally, you will be tasked with developing personalization plans, providing feedback on creative work, and establishing learning agendas to optimize CRM strategies. Your responsibilities will include leading business development efforts, identifying client CRM maturity levels, and crafting plans to elevate them to best-in-class operating models. Collaboration with internal experts in loyalty programs and cross-functional teams will be essential to deliver comprehensive solutions to clients. Building and maintaining senior-level client relationships will be a key aspect of your role, as will the focus on demonstrating business impact through multi-channel strategies that encompass both digital and traditional marketing approaches.