Deloitte - McLean, VA
posted 3 months ago
Deloitte Digital is seeking a Customer Relationship Marketing (CRM) Strategy Director who will lead the charge in modernizing CRM approaches for our clients. This role is pivotal in creating a comprehensive CRM vision that integrates data, customer strategy, content creation, technology, and measurement/analytics. The ideal candidate will possess a deep understanding of customer engagement with brands and how marketing technology can facilitate the development of strong customer relationships that drive business results. As a champion for CRM within Deloitte Digital and among our clients, the CRM Strategy Director will play a crucial role in shaping the future of CRM practices. In this position, you will be responsible for both internal and external initiatives. Internally, you will contribute to the growth of our CRM practice by identifying innovative ways to bring our point of view to life. Externally, you will focus on building long-term relationships with clients, uncovering new business opportunities, and driving measurable business results. Your leadership will guide the CRM strategy, determining customer segmentation, timing, channels, and messaging for effective brand activation. You will connect data with brand strategy, creative, and technology to create a customer-centric vision for clients, developing an operating model to bring this vision to fruition. This includes activating various data types (0P, 1P, 2P, 3P) to inform customer strategy and personalization efforts. You will also drive thought leadership, envisioning best-in-class CRM and loyalty operations, and developing a roadmap for their evolution in response to changing technology and customer needs. Your role will involve crafting personalization plans, providing feedback on creative work, and developing learning agendas to optimize CRM strategies and content creation. You will lead business development efforts, identifying a client's CRM maturity level and crafting plans to elevate them to a best-in-class operating model. Collaboration with internal loyalty program experts and cross-functional teams will be essential to deliver comprehensive solutions to clients, ensuring a focus on proving business impact through multi-channel strategies that encompass both digital and traditional marketing approaches. The Advertising, Marketing & Commerce team at Deloitte focuses on aligning marketing and growth objectives with clients' brand values to achieve measurable business growth. We create engaging content and experiences that inspire customer action, implementing technology platforms that enable personalized marketing and user-centric experiences. Our work spans cross-channel customer engagement strategies, eCommerce solutions, marketing technology implementations, and advertising campaign executions, all aimed at transforming clients' marketing operations into modern, data-driven organizations.