Relationship Marketing Lead: Real Estate Lending

Truist Financial - Charlotte, NC

Part-time,Full-time - Senior

Charlotte, NC

Credit Intermediation and Related Activities

About the position

The Relationship Marketing Lead for Real Estate Lending at Truist Bank is responsible for developing and executing marketing strategies that align with business goals, enhance client experiences, and foster profitable client relationships. This role involves collaboration with various business partners and managing marketing programs to ensure alignment with the Truist Purpose and Brand.

Responsibilities

• Develop marketing strategies to support business objectives utilizing all marketing channels including digital.
• Focus on long-term business and operational planning and performance, team and talent management.
• Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation.
• Monitor client needs and competitive marketplace to provide ongoing marketing support that ensures competitiveness of products and services.
• Develop policies and plans and identify and resolve technical, operational, risk management, business, and organizational challenges.
• Manage a team of marketers directly aligned to a specific business or segment.
• Provide leadership to managers and/or professional-level contributors and/or large-scale programs.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Ten years of Marketing experience or an equivalent combination of education and experience, managing teams.
• Real estate lending marketing experience.
• Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems.
• Sound and comprehensive understanding of business and organizational strategies and processes.
• Significant budget management experience.
• Deep understanding of clients using research and analytics to ensure marketing success.
• Ability to lead large projects of significant complexity and notable risk exposure.
• Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• Team leadership experience.
• Strong presentation skills and communication skills.

Nice-to-haves

• MBA or Master's degree in related field.
• Fifteen years of experience or an equivalent combination of education and work experience.
• Series 6, 7, 24 license.

Benefits

• AD&D insurance
• Paid holidays
• Dental insurance
• 401(k)
• RSU
• Vision insurance
• Life insurance