Remote Demand Generation Copywriter

Insight Global - Eatontown, NJ

Full-time - Mid Level

Remote - Eatontown, NJ

Administrative and Support Services

About the position

The Demand Generation Copywriter will be responsible for creating compelling and targeted content to promote events, webinars, and various marketing materials in the IT security sector. This role requires a seasoned writer with a strong background in B-to-B marketing, focusing on driving engagement and conversion through effective copy.

Responsibilities

• Create engaging, informative, and targeted content that highlights unique value propositions and drives audience action.
• Leverage testimonials and case studies to build trust and authority.
• Incorporate strong calls to action that compel readers to engage further with our brand.
• Create compelling copy for pre-event and post-event communications.
• Write persuasive emails aimed at upselling and cross-selling to existing customers to enhance brand loyalty.
• Personalize messaging to resonate with different audience segments.
• Measure and optimize content performance to ensure maximum ROI.

Requirements

• Minimum of 5 years of experience in demand generation copywriting within the B-to-B sector, preferably in IT security.
• Proven track record of creating content that generates leads and drives sales.
• Strong understanding of content marketing strategies and best practices.
• Experience with digital marketing tools and platforms, including content management systems and email marketing software.
• Ability to work collaboratively across teams to gather insights and optimize content effectiveness.
• Experience employing AI tools responsibly in content creation, ensuring adherence to data governance, human oversight, security controls, transparency, continuous monitoring, and vendor management.

Nice-to-haves

• Experience using Optimizely.

Benefits

• Diverse and inclusive work environment
• Equal opportunity employer
• Reasonable accommodations for disabilities