REMOTE - Digital Marketing Manager

Insight Global - Carlsbad, CA

Full-time - Mid Level

Remote - Carlsbad, CA

Administrative and Support Services

About the position

The Digital Marketing Manager will play a crucial role in a large Life Sciences company, focusing on building targeted audience segments and optimizing marketing campaigns. This position requires a strong background in data analytics and advanced segmentation tools, acting as a bridge between business stakeholders and technical teams to ensure effective audience targeting and maximum ROI on marketing efforts.

Responsibilities

• Build targeted segments using online and offline data, including first, second, and third-party data.
• Develop audiences to reach contacts through channels like email, social media, third-party sites, partnerships, and programmatic buying.
• Optimize audience reach during campaigns to ensure maximum ROI.
• Define, maintain, and govern a portfolio of audience definitions for both prospecting and nurturing using the DMP tool and other relevant tools.
• Establish best practices for audience sizing, characteristics, and applying demographic and behavioral data insights.
• Translate business objectives into campaign targeting rules, designing effective audience flowcharts.
• Define segmentation based on message content, offers, and testing needs, determining necessary data sources.
• Partner with data scientists to develop and interpret targeted customer and prospect profiles, providing actionable recommendations.
• Collaborate with divisional marketing teams to coordinate programs and avoid conflicting messaging.
• Review selection, exclusion, and suppression logic to ensure accurate target group identification.
• Continuously evaluate opportunities to enhance process flows.
• Validate list selection logic, segmentation, offers, and dynamic output, ensuring alignment with business goals.
• Stay updated on changes in data sources, flows, and customer touchpoints.
• Advocate for process automation.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree
• 4+ years experience with advanced segmentation tools - Adobe Experience (Salesforce Marketing Cloud, Oracle Eloqua, etc.)
• Strong experience building segmentations and understanding of QA in segmentations
• Experience with SQL for Data Analytics (additional technologies: Spark and PowerBI)
• Proficiency with query languages and campaign management tools (Adobe Experience Platform, IBM Unica Campaign, Adobe Audience Manager, Databricks)
• Understanding of audience development channels such as email, social media, third-party sites, partnerships, and programmatic buying (Email & Social Media preferred)
• Proficient in Microsoft Office Suite (Microsoft Word, PowerPoint and Access)
• Experience with segmentation schemes & demographic data
• Experience gathering requirements from business stakeholders
• Strong decision-making skills, with the ability to prioritize and manage multiple projects in a fast-paced environment
• Working experience with AdobeExperience (AEP) advanced segmentation tool
• Experience in business analysis, operations, or B2B services is a plus
• Experience with programmatic buying

Nice-to-haves

• Experience in business analysis, operations, or B2B services is a plus