Remote Digital Marketing Strategist & Communications Specialist

$55,000 - $85,000/Yr

A2O Digital, formerly A Second Opinion

Full-time - Entry Level

Remote

About the position

The Remote Digital Marketing Strategist & Communications Specialist at A2O Digital is responsible for optimizing digital marketing strategies for small to medium-sized home service businesses and franchises. This role involves managing key accounts, enhancing customer relationships, and driving growth through various advertising streams, including PPC and SEO. The position offers flexibility to work remotely while maintaining occasional in-office presence.

Responsibilities

• Foster, develop, and maintain relationships with customers on 10-25 SMB and/or franchisee accounts.
• Manage pay-per-click campaigns on Google Ads and Microsoft Advertising platforms, including keyword research and ad copy testing.
• Assist customers in managing their Google, Yelp, and Facebook business listings for local search management.
• Develop content for websites that explains services and drives conversions.
• Guide customers with their reputation management efforts.
• Analyze trends in Google Analytics to drive growth and improvements on client accounts.
• Collaborate with other digital marketing strategists and social media/content teams.
• Stay updated with changes in the Local SEO and SEM industry.

Requirements

• Minimum one year experience in a client-facing role with challenging clients.
• Minimum one year experience in Search Engine Marketing, including Google Ads.
• Bachelor's degree in a relevant field.

Nice-to-haves

• Experience with machine learning in digital marketing.
• Strong communication skills for effective client interaction.
• Ability to work independently and collaboratively with a team.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Flexible schedule