Research Analyst - Spectrum Reach

Spectrum - Dallas, TX

Full-time - Entry Level

Dallas, TX

10,001+ employees

Telecommunications

About the position

The Analyst at Spectrum Reach serves as a strategic partner to Account Executives, focusing on the development and execution of integrated marketing and advertising solutions tailored to client needs. This role emphasizes the importance of industry insights and data analysis to ensure that business objectives are met, while also staying ahead of advertising trends, particularly in digital media. The Analyst is expected to communicate complex data effectively and work collaboratively in a fast-paced environment.

Responsibilities

• Create customized client strategies and solutions
• Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities
• Localize marketing materials with market-specific research information and insights
• Develop customized insights for all key and target accounts in partnership with the Sales organization
• Provide localized materials using quantitative and qualitative resources
• Lead cross-functional brainstorm sessions
• Research, develop, and write case studies
• Act as project lead for local market level research material
• Aggregate syndicated research data to support individual client needs
• Arm sales with ratings analysis to drive rates and inform sales of opportunities
• Proactively track programming to identify opportunities and maximize revenues
• Provide rating estimates and collaborate with Pricing & Planning and Sales Management
• Provide one-sheets highlighting success of Cable networks and programming
• Provide competitive media spend information via Kantar, Media Monitors, etc.
• Assist in the development of market share and spending analysis
• Develop proficiency in using set-top box data for client schedule recommendations
• Effectively use Polk data to provide clients with additional market intelligence
• Ensure accuracy of market coverage maps and Universe Estimates (UEs)
• Develop and foster relationships within Digital Sales to advance Digital growth
• Assist in development of best digital strategies and multi-platform client solutions
• Provide ongoing field perspective and feedback to Digital Sales

Requirements

• Nielsen Local Market experience preferred
• Proficiency in qualitative and quantitative research and development of ad sales positioning using datasets
• Mapping experience
• comScore TVE/SVE experience preferred
• Expert in data aggregation / Microsoft Excel formulas and PivotTables
• 1+ years in Media Research
• MRS360 Certification preferred
• comScore Media Metrix Certification preferred
• Google Analytics Certifications preferred

Benefits

• Comprehensive pay and benefits package
• Support for all aspects of employee well-being
• Opportunities for career advancement