Research Analyst - Tech & Media

Mintel - Chicago, IL

Full-time

Hybrid - Chicago, IL

About the position

Mintel is seeking a Research Analyst specializing in Technology, Media, and Gaming to join their Chicago office. This hybrid role involves leveraging consumer research to support major companies in their growth strategies. The Analyst will contribute to Mintel's renowned publications by developing and analyzing research plans, interpreting consumer and market data, and producing insightful reports. Collaboration with various teams and direct client engagement are key aspects of this position.

Responsibilities

• Write 10 syndicated consumer lifestyle reports each year that combine consumer data with secondary research.
• Define report scope, identify key issues, design consumer research, conduct trade interviews, and analyze data to produce final reports.
• Translate data into actionable recommendations using consumer, demographic, economic, and market data.
• Develop quantitative consumer surveys to meet research objectives.
• Conduct secondary research to evaluate external resources that support insights and recommendations.
• Respond to client requests for insights and present findings from reports.
• Collaborate with colleagues across the company, including sales, marketing, and consulting teams.

Requirements

• Some experience in consumer/media/marketing research, shopper or consumer insights, branding, or consulting role is preferred.
• Strong writing skills to create compelling narratives based on consumer trends and data analysis.
• Ability to navigate internal and external data, asking in-depth questions to uncover patterns and insights.
• Self-motivated with a strong work ethic and entrepreneurial spirit.
• Adaptable and able to thrive in a fast-paced environment with shifting client needs.
• Familiarity with web-based tools and confidence in learning proprietary online systems.
• Collaborative mindset to enhance client experiences through teamwork.