Research Analyst

Spectrum - Dallas, TX

Full-time - Mid Level

Dallas, TX

10,001+ employees

Telecommunications

About the position

The Research Analyst at Spectrum Reach plays a crucial role in developing and executing integrated marketing and advertising solutions tailored to client needs. This position involves providing industry insights, analyzing market conditions, and supporting sales teams with data-driven strategies. The Analyst must effectively communicate complex data through storytelling and visualization, while staying ahead of advertising trends in a fast-paced environment.

Responsibilities

• Create customized client strategies and solutions
• Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities
• Localize marketing materials with market-specific research information and insights
• Develop customized insights for all key and target accounts in partnership with the Sales organization
• Provide localized materials using quantitative and qualitative resources
• Lead cross-functional brainstorm sessions
• Research, develop, and write case studies
• Act as project lead for local market level research material
• Aggregate syndicated research data to support individual client needs
• Arm sales with ratings analysis to drive rates and inform sales of opportunities
• Proactively track programming to identify opportunities and maximize revenues
• Provide rating estimates and collaborate with Pricing & Planning and Sales Management
• Provide one-sheets highlighting success of Cable networks and programming
• Provide competitive media spend information
• Assist in the development of market share and spending analysis
• Develop proficiency in using set-top box data for client schedule recommendations
• Ensure accuracy of market coverage maps and Universe Estimates (UEs)
• Develop and foster relationships within Digital Sales to advance Digital growth
• Assist in development of best digital strategies and multi-platform client solutions
• Provide ongoing field perspective and feedback to Digital Sales

Requirements

• Bachelor's degree
• 1+ years in Media Research
• Proficiency in qualitative and quantitative research
• Expert in data aggregation / Microsoft Excel formulas and PivotTables
• Nielsen Local Market experience preferred
• Mapping experience
• comScore TVE/SVE experience preferred
• Google Analytics Certification preferred
• iab Certification preferred
• comScore Media Metrix Certification preferred

Nice-to-haves

• Nielsen Advertising sales experience
• Sales experience
• Quantitative research skills

Benefits

• Opportunities for advancement
• Comprehensive pay and benefits package
• Support for all aspects of well-being