Espn - New York, NY
posted 2 months ago
ESPN Research utilizes a comprehensive approach to media research, incorporating various data sources such as Nielsen, comScore, and Adobe Analytics, alongside primary research methods. This multifaceted strategy aims to provide insights into the performance of the sports category and specific sports content, ultimately guiding ESPN and the broader Walt Disney Company in enhancing consumption and engagement with their offerings. The team is responsible for measurement and reporting across all platforms and properties, focusing on brand, content, fan, and marketplace research to inform strategic decisions. The Analyst position within ESPN Research is pivotal in supporting the manager with cross-platform reporting, tracking, and analysis of both professional and college sports. The analyst will play a crucial role in forecasting the linear performance of key sports, ensuring that accurate and timely schedules are input into Nielsen's NCL system and ESPN's internal systems on a daily basis. This role requires a naturally curious, proactive, and detail-oriented individual who can manage multiple tasks simultaneously. A passion for sports and experience in media research are essential, as the analyst will be expected to communicate findings effectively in both written and verbal formats to various stakeholders across ESPN and Disney. In summary, the Analyst will contribute to the overall success of ESPN Research by providing critical insights and analyses that support programming, production, sales, and strategic planning efforts, thereby driving the business forward in a competitive landscape.