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AI for Monetization is a top priority for the company because of its potential to drive significant revenue growth by improving advertiser performance. Our team is taking the lead in this space with a mission to enable fully automated and data-driven creative/ad format optimization through GenAI. With both near and longterm strategic investments, the team has successfully launched many GenAI driven Ad creative products and a pipeline of tech innovations to unlock significant future revenue. The team's scope encompasses various aspects of the End-to-End Ad creative generation process. We build and leverage state-of-the-art GenAI technology to help advertisers diversify and optimize creatives, reducing creative fatigue, increasing ads asset liquidity, and enhancing appeal and personalization. The brand new experience empowered by GenAI will make it easy for advertisers to create ads with basic input or instructions such as prompts and reference images, fundamentally transforming the landscape of ads business.
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