Residential Marketing Coordinator

98.5 The Beach - Mount Pleasant, SC

Full-time - Mid Level

Mount Pleasant, SC

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Residential Marketing Coordinator at The Beach Company is responsible for managing and executing marketing strategies for residential real estate services. This role involves social media marketing, graphic design, and supporting agents in their marketing efforts to enhance community engagement and promote properties effectively.

Responsibilities

• Responsible for all Social Media Marketing/Advertising including Facebook, Instagram, LinkedIn, and other media outlets
• Knowledge of Meta Business Suite to track organic/boosted social media analytics daily
• Capture reel content and use professionally provided real estate photos to create social media content
• Design graphics for digital marketing
• Build featured ads for print marketing and work with third parties on distribution
• Design and update office informational materials like home presentations packets, new agent packets, bios, and more
• Develop new ideas/ways to Advertise and Market, develop best practices with agents
• Train agents on the usage of social media and other Advertising/Marketing tools
• Assist in the company's onboarding program by providing social media practice and tips
• Support the agents as they build their business through print and digital marketing like postcards, e-blasts, and social media posts to help them launch their brand
• Develop and maintain a marketing and advertising budget
• Upload listings, photos, content to MLS on behalf of agents
• Create and send eblasts several times a week
• Create and disseminate a monthly newsletter
• Assist agents and create a summary of all marketing/advertising efforts for a specific property for the owner's review when requested
• Process basic office invoices and monthly expenses
• Help coordinate open houses and other events
• Manage lockboxes, signs, office supplies, etc.
• Oversee the front desk, greet guests, answer questions, and take in-coming phone calls

Requirements

• Bachelor's Degree in Marketing, Advertising, Business, or Communications
• Basic website design skills, Indesign, Constant Contact, MS Office
• 2 years' experience in any of these fields is preferred but not required
• Real Estate license is a bonus but not required
• Highly reliable and punctual
• Strong verbal/writing skills
• Positive attitude
• Strong work ethic
• High degree of customer service
• Organized and attentive to detail
• Develop and maintain excellent rapport and partnerships with agents and clients

Benefits

• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching