Chick-fil-A - Jacksonville, FL
posted 6 months ago
The Restaurant Marketing Director (RMD) plays a crucial role in promoting Chick-fil-A within a designated trade area, focusing on one or more specific Chick-fil-A Units. This position is responsible for directing marketing and public relations efforts to enhance the visibility and reputation of the restaurant. The RMD will collaborate closely with the Operator of each Unit to develop and implement a comprehensive marketing plan tailored to the local community's needs and preferences. This includes executing the marketing strategies, tracking the effectiveness of various initiatives, and monitoring customer engagement through redemptions and feedback. A significant aspect of the RMD's role involves building and nurturing relationships within the community. This can be achieved through various outreach activities, such as distributing promotional materials at community events, providing food and catering menus to local businesses, and establishing cross-promotions with schools and other organizations. The RMD may also participate in community-wide events to further integrate Chick-fil-A into the local culture and enhance brand recognition. The position typically requires a commitment of 15-20 hours per week for a single Unit, and 30-40 hours per week for multiple Units. Most RMDs operate from their homes, allowing for a flexible work schedule that can adapt to the demands of the role. Specific working hours may vary based on scheduled events and marketing activities, which may occasionally require evening or weekend availability, such as for birthday parties or special Kid's Nights. Additionally, the RMD is expected to use their personal vehicle for community-related tasks, with mileage reimbursed for travel expenses.