RETAIL CATEGORY INSIGHTS MANAGER

$101,000 - $137,000/Yr

Pilgrim's Pride - Greeley, CO

Full-time - Mid Level

Greeley, CO

10,001+ employees

Merchant Wholesalers, Nondurable Goods

About the position

The Retail Category Insights Manager is responsible for providing critical insights to the Sales, Brand, and Category teams by leveraging data analytics to identify and maximize market opportunities. This role involves evaluating point of sale and consumer data to understand market trends and consumer behavior, ultimately influencing go-to-market strategies and marketing efforts. The manager will enhance the consumer insights program and collaborate with various stakeholders to deliver actionable insights that drive business decisions.

Responsibilities

• Work closely with Leaders and other stakeholders to proactively diagnose their main opportunities, identify strategic initiatives and set priorities.
• Create a pipeline of opportunities for the stakeholders in line with their KPI's and company goals.
• Produce regular weekly and monthly insights reports and analysis.
• Maintain current and emerging developments/trends for your market scope, assess the impact, and collaborate with stakeholders to incorporate them into our plans.
• Conduct consumer research through surveys, focus groups, and both qualitative and quantitative methods to gain deep insights into consumer preferences, behaviors, and trends.
• Analyze consumer data and develop consumer personas and segments to inform product development and marketing strategies.
• Monitor market trends, competitor activities, and emerging consumer needs to identify growth opportunities.
• Deliver gap analysis relative to our competitors and demand, and work with marketing and innovation teams to identify new channel and customer opportunities.
• Provide consumer, channel, and competitive insights to build new product research, insights, and platform recommendations in both the retail and foodservice spaces.
• Collaborate with the marketing team to refine brand positioning, strategies, ensuring alignment with consumer insights.
• Track brand performance metrics and adjust strategies as needed.
• Partner with marketing stakeholders to understand market & competitive strengths / weaknesses / opportunities / threats; and Joint business planning support actionable assessment as well as the identification, creation & execution of activities based on this assessment.
• Provide intelligence and consultative guidance for brand strategy, product positioning, Marketing mix effectiveness, and new product development for our marketing teams.
• Develop and execute brand research to assess the effectiveness of our brand identity, positioning, and messaging.
• Present insights to customers when needed.
• Develop and manage our market information database, manage multiple data sources, build our dashboards, platforms and automate processes. Providing continuous support to enhance Market Intelligence program.
• Prepare primary and secondary market research with internal/external key partners.
• Develop our communication devices (reports, forums, webinars, meetings, etc.) and routines to appropriately share actionable intelligence with audiences in a timely manner.
• Propose proactive routines and rituals to help develop market opportunities.

Requirements

• Bachelor's degree in Psychology, Marketing, Economics, Business, Statistics, or related field.
• Experience in a corporate environment, working in a cross-functional environment, with proven insights experience to sales teams.
• Experience with analytics and insights.
• Experience using IRI, Nielsen or any other POS data source.
• Excellent communication, networking, collaboration, and relationship building skills.
• Experience with primary and secondary research tools.
• Hands-on experience with primary research techniques and design process.
• Strong analytical, consultative, and problem-solving skills.
• Organized and strong planner.
• Research mindset, with a great ability to communicate and present insights to a non-technical audience.
• Knowledge of Marketing tools and methodologies.
• Proficient in Microsoft Excel and PowerPoint.
• Experience with pulling data from various data sources (IRI, Nielsen, Syndicated, USDA, etc.).
• Good understanding of how to properly display data.
• Understanding of reporting tools and concepts.

Nice-to-haves

• Background working in CPG or agriculture industry.
• Digital marketing and analytics experience.

Benefits

• Vision, Medical, and Dental coverage begin after 60 days of employment.
• Paid Time Off: sick leave, vacation, and 6 company observed holidays.
• 401(k): company match begins after the first year of service and follows the company vesting schedule.
• Base salary range of $101,000 - $137,000.
• Incentive Pay: eligible to participate in the Company's annual bonus plan.