Retail & Event Marketing Manager

JLL - Overland Park, KS

Full-time - Mid Level

Overland Park, KS

Real Estate

About the position

The Retail Marketing Manager at JLL will lead marketing efforts for Bluhawk, aligning with the owner's strategic goals. This role involves developing and managing marketing strategies, coordinating events, and ensuring client satisfaction through effective marketing practices. The manager will also oversee the marketing budget and analyze sales data to drive results.

Responsibilities

• Develop the annual marketing plan based on Bluhawk's strategic goals.
• Create and monitor the marketing budget, adjusting as necessary to meet projections.
• Analyze sales and statistical data for financial reporting and media management.
• Execute sales promotions, special events, and communication strategies to drive retailer sales.
• Establish partnerships with retailers to enhance sales through promotions and visual merchandising.
• Collaborate with Bluhawk stakeholders for cross-promotion opportunities.
• Manage digital media programs including social media, mobile, website, and email.
• Utilize market research to support leasing efforts and develop marketing plans.
• Compile information and create sales materials to assist the Leasing team.
• Maintain knowledge of the trade area, competitive properties, and customer demographics.
• Review monthly sales reports to track retailer performance and trends.
• Engage in community activities to represent the property and JLL professionally.
• Develop and implement a public relations action plan, including press releases and publicity tracking.
• Follow corporate policies for all programs and events.
• Complete special assignments as directed by management.

Requirements

• Bachelor's degree in marketing or related field preferred.
• 3-5+ years in retail, marketing, advertising, or comparable business experience.
• 1-2+ years retail experience.
• Shopping center experience preferred but not required.
• Computer literate with knowledge of marketing fundamentals and research.
• Excellent interpersonal communication skills, both verbal and written.
• Experience in special event coordination and management.
• Sales/negotiation skills and sponsorships/revenue generation experience are a plus.
• Experience in managing budgets is essential.
• Flexibility to work varied schedules, including weekends and evenings.
• Strong team player with proactive and self-motivated attributes.

Nice-to-haves

• Experience in shopping center marketing is preferred.
• Knowledge of digital marketing tools and strategies.

Benefits

• Comprehensive and competitive benefits plan.
• Supportive, caring, and diverse work environment.
• Opportunities for professional growth and well-being.
• Investment in cutting-edge technology for work efficiency.
• Platform to impact the community and environment through sustainability initiatives.