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The Retail General Manager (GM) is responsible for managing daily operations of the retail store including both the production activities and the retail selling floor. This includes customer service, stocking, merchandising, inventory control, budgeting, and record keeping. Also included is the overall production efficiency, housekeeping standards, safety standards, loss prevention, and coordination of merchandise flow. The GM is responsible for clearly defining roles, responsibilities and requirements for their direct reports and hold each accountable by setting specific performance expectations, providing necessary training, and giving consistent feedback.