Retail General Manager

Office Depot - Lufkin, TX

Full-time - Mid Level

Lufkin, TX

251-500 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The position involves managing a team responsible for developing and implementing marketing strategies to enhance brand visibility and drive sales. The role requires collaboration with various departments to ensure alignment with company goals and objectives, while also analyzing market trends to inform decision-making.

Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Analyze market trends and consumer behavior to inform marketing decisions.
• Manage the marketing budget and allocate resources effectively.
• Oversee the creation of marketing materials and campaigns across various channels.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing or a related field.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Experience with digital marketing and social media strategies.
• Familiarity with SEO and content marketing best practices.
• Project management experience.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities