Retail Location Intelligence Global Marketing Manager

Kalibrate - Dallas, TX

Full-time - Senior

Dallas, TX

About the position

The Global Marketing Manager for Retail Location Intelligence at Kalibrate is responsible for leading marketing efforts to support the company's growth in this sector. This role involves developing and executing a comprehensive marketing strategy, managing multi-channel campaigns, and collaborating with cross-functional teams to enhance brand positioning and drive customer engagement. The position requires a strong analytical mindset and a focus on data-driven marketing to ensure effective targeting and messaging.

Responsibilities

• Develop and execute a comprehensive global marketing strategy for the retail location intelligence product portfolio.
• Identify key market segments, customer personas, and industry trends to shape messaging and marketing initiatives.
• Lead the creation of compelling value propositions, positioning statements, and go-to-market plans for each product category.
• Conduct thorough market research, competitive analysis, and customer feedback assessments to inform marketing strategies.
• Stay current on location intelligence industry developments, such as technological advancements, regulatory changes, and customer behavior shifts.
• Define market opportunities by understanding user needs across regions, adapting marketing strategies to address cultural and regional nuances.
• Lead the planning, development, and execution of multi-channel marketing campaigns, including digital, content, events, and partner marketing.
• Collaborate with product management and sales teams to align campaign initiatives with product launches, ensuring effective timing and positioning.
• Measure campaign performance using metrics such as lead generation, customer acquisition, and retention, and adjust strategies based on data-driven insights.
• Work closely with product management, engineering, sales, and regional marketing teams to support global and local initiatives.
• Partner with the sales team to develop sales enablement tools, such as product collateral, case studies, and training materials.
• Coordinate with customer success teams to gather post-launch feedback, ensuring continuous improvement in customer experience and retention.
• Drive brand positioning and thought leadership efforts within the location intelligence space, including creating content for industry publications, speaking at conferences, and engaging with the media.
• Develop and maintain relationships with industry influencers, analysts, and other stakeholders to strengthen the company's market position.
• Lead the development of case studies and success stories that highlight the impact of the company's products across various industries.
• Define and track KPIs such as market share growth, brand awareness, customer acquisition costs, and campaign ROI.
• Manage marketing budgets effectively to maximize return on investment and resource allocation.

Requirements

• Typically requires 8+ years of product marketing experience in a technology or SaaS environment, preferably within location intelligence, GIS, or geospatial data industries.
• Strong analytical skills with experience in data-driven marketing, customer segmentation, and market research.
• Excellent communication and leadership abilities, with a proven track record of executing global marketing strategies across diverse regions.
• Background in marketing, business, or a relevant technical field, with experience working across international markets and a focus on technology products.

Nice-to-haves

• Working knowledge of HubSpot
• Experience of tech/software marketing
• Experience of targeting large organizations with enterprise software solutions