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Retail Marketing Communications Manager
$75,000 - $95,000/Yr
Lee Hecht Harrison - Saline, MI
posted 2 months ago
Full-time - Mid Level
Saline, MI
Administrative and Support Services
About the position
The Marketing Communications Manager will oversee the strategy and execution of marketing communications for a grocery/retail client in the Greater Ann Arbor area. This role focuses on enhancing brand presence through various performance-oriented channels, particularly in digital marketing and social media, while also managing cross-functional teams and event planning.
Responsibilities
- Manage strategy and execution on social, search, and other performance-oriented channels in the retail industry.
- Lead cross-functional teams across multiple departments to achieve marketing goals.
- Plan and manage events to enhance brand visibility and customer engagement.
- Develop and implement shopper marketing and retailer activations, both digital and traditional.
- Oversee loyalty marketing programs and public relations efforts as needed.
- Utilize marketing technology and software applications to optimize communications and marketing strategies.
- Conduct project management tasks, including communication and reporting on marketing initiatives.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 5+ years of experience in a quantitative marketing role within the retail industry, preferably grocery retail.
- Excellent knowledge of marketing technology across various platforms.
- Strong understanding of social media, particularly organic and ad formats, especially on TikTok.
- Experience with Creative Workflow Management tools.
- Proven experience in managing teams, including career development and performance evaluation.
- Deep understanding of shopper marketing and retailer activations.
- Event planning and management experience.
- Strong analytical, problem-solving, and decision-making skills.
- Proficient in Microsoft Office programs including Outlook, Word, Excel, and PowerPoint.
Nice-to-haves
- Public relations experience.
- Experience with loyalty marketing programs.
Benefits
- Relocation assistance available.
- Competitive salary range of $75K-$95K based on experience.
