Retail Marketing Coordinator

$65,000 - $70,000/Yr

Aroma360 - Miami, FL

Full-time - Mid Level

Miami, FL

Professional, Scientific, and Technical Services

About the position

Aroma360 is seeking a passionate and experienced Retail Marketing Coordinator to enhance retail marketing strategies and drive customer engagement through effective online and offline campaigns. This role focuses on digital advertising, particularly in social media and email marketing, to increase brand presence and sales in the retail space.

Responsibilities

• Develop and implement retail marketing strategies to increase foot traffic, boost sales, and enhance brand awareness.
• Develop SMS and Email Strategies for Prospecting and Retention.
• Partner with retail teams to create localized marketing plans, in-store promotions, and digital campaigns.
• Monitor industry trends and competitor activity to adapt strategies that best serve target audiences.
• Create, manage, and optimize paid social media campaigns, with a strong emphasis on Facebook Ads.
• Utilize data-driven insights to test and refine ad creative, targeting, and budgeting to improve overall performance.
• Track and report on KPIs, including reach, engagement, CPA, and ROAS, to measure campaign effectiveness.
• Ensure consistent brand messaging across all retail and digital touchpoints.
• Collaborate with creative and content teams to develop compelling ad copy and visuals.
• Enhance customer journeys with personalized and location-based marketing initiatives.
• Use analytics tools to assess the effectiveness of campaigns and make data-informed decisions.
• Analyze customer insights, feedback, and engagement data to optimize future strategies.
• Conduct A/B testing on ad copy, landing pages, and creative to continuously improve results.
• Work closely with cross-functional teams, including product, sales, and customer service, to ensure alignment on retail goals and customer experience.
• Provide insights to stakeholders on campaign performance, future opportunities, and strategic initiatives.

Requirements

• Proven experience with SMS and Email Marketing.
• Proven experience with Facebook Ads and other social media advertising platforms.
• Strong understanding of digital marketing metrics and analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Excellent written and verbal communication skills.
• Ability to think creatively, problem-solve, and work in a fast-paced environment.

Nice-to-haves

• Familiarity with other digital ad platforms (Google Ads, TikTok, etc.).
• Knowledge of CRM and marketing automation tools.
• Experience working with retail brands or products.
• Experience launching SMS and Email campaigns.

Benefits

• Health coverage, including dental and vision insurance.
• Life insurance.
• Paid time off (PTO).
• 401(k).
• Employee discount on products and services.
• Fun and exciting company events.