Retail Marketing Lead (Outdoor Sporting Goods)

$43,680 - $49,920/Yr

Placers - Vernon Hills, IL

Full-time - Entry Level

Onsite - Vernon Hills, IL

Administrative and Support Services

About the position

The Retail Marketing Lead is responsible for strategizing and executing retail marketing and visual merchandising for the opening of a new store in Columbus, Ohio. This role requires strong project management skills, creativity, and the ability to work collaboratively with various stakeholders. The ideal candidate will have a passion for the outdoors and hunting, and will focus on creating a visually appealing store environment while managing multiple marketing initiatives.

Responsibilities

• Own execution of the store events including strategy, scheduling, outreach, contracting, and in-store asset management.
• Take brand directive from the Retail Experience Manager and execute all creative, merchandising, and marketing needs in the store.
• Own the execution of visual merchandising standards by training and driving standards with the store team.
• Assist with in-store promotions by providing signage, emails, paid social, and any other needs to execute promotional activity.
• Support showcase merchandising and storytelling installations by providing asset selection, end-to-end work with vendors, and set-up and take-down.
• Own execution of the store social media including strategy setting, execution, and monthly KPI reporting.
• Act as a manager on duty for staff and customer experience.
• Provide support to the sales floor team and the inventory management team to enhance customer experience.

Requirements

• 1+ years' experience in marketing and/or event planning.
• Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
• Passion for and understanding of hunting, the outdoors, and the culture around it.
• Strong interpersonal skills and the ability to coordinate with internal and external partners simultaneously.
• Effective project management skills allowing for the execution of multiple competing priorities.

Nice-to-haves

• Social media management experience preferred but not required.
• Photography experience a plus but not required.
• Experience as a retail store key holder preferred.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance