The Tombras Group - Knoxville, TN
posted 2 months ago
Tombras, a full-service national advertising and digital transformation agency, is seeking a Retail Media Network Data Analyst to join our team. With a commitment to building and maintaining a market-leading position in the rapidly evolving field of retail media, we aim to transform the digital landscape by enabling retailers and brands to connect with consumers through innovative, data-driven advertising solutions. The Retail Media Network Data Analyst plays a crucial role in optimizing and monetizing retail media networks by providing in-depth quantitative analysis and insights. This position focuses on evaluating the performance of advertising campaigns across various platforms, analyzing data to uncover trends, and driving actionable strategies that enhance advertising effectiveness and ROI for both advertisers and the retailers monetizing their ecommerce platforms. In this role, you will collaborate closely with internal teams, stakeholders, and external partners to ensure the successful execution of data-driven initiatives that align with the company's business objectives. You will be responsible for analyzing large datasets to identify trends, patterns, and insights related to retail media network performance. This includes developing and maintaining dashboards to monitor key performance indicators (KPIs) such as Return on Ad Spend (ROAS), click-through rates (CTR), conversion rates, and overall campaign effectiveness by ad type, ad format, geography, and advertiser. You will provide regular and ad-hoc reports to stakeholders, highlighting key findings and recommendations for optimizing the program to increase revenue for our retail clients who manage their own Retail Media Networks. Additionally, you will evaluate the success of advertising campaigns by analyzing media performance data across various channels including search, display, and programmatic advertising. You will work closely with media buyers and campaign managers to optimize media strategies based on data-driven insights, identifying opportunities for improving campaign performance and implementing strategies to enhance ROI. Ensuring the accuracy and reliability of data will be paramount, as you will conduct thorough data validation and quality checks, addressing data discrepancies and working with data engineering teams to resolve any issues affecting data integrity. Your ability to clearly and concisely communicate complex data insights to both technical and non-technical stakeholders will be essential, as you prepare and present detailed reports and presentations to senior leadership, providing actionable recommendations based on your analysis.