The Tombras Group - Atlanta, GA
posted 2 months ago
Tombras, a full-service national advertising and digital transformation agency, is seeking a Retail Media Network Data Analyst to join our team. With over 400 employees, we are committed to maintaining a market-leading position in the rapidly evolving field of retail media. This role is crucial in optimizing and monetizing retail media networks by providing in-depth quantitative analysis and insights. The Retail Media Network Data Analyst will focus on evaluating the performance of advertising campaigns across various platforms, analyzing data to uncover trends, and driving actionable strategies that enhance advertising effectiveness and ROI for both advertisers and the retailers monetizing their ecommerce platforms. In this position, you will collaborate closely with internal teams, stakeholders, and external partners to ensure the successful execution of data-driven initiatives that align with the company's business objectives. Your responsibilities will include analyzing large datasets to identify trends, patterns, and insights related to retail media network performance, as well as developing and maintaining dashboards to monitor key performance indicators (KPIs) such as Return on Ad Spend (ROAS), click-through rates (CTR), conversion rates, and overall campaign effectiveness by ad type, ad format, geography, and advertiser. You will also evaluate the success of advertising campaigns by analyzing media performance data across various channels, including search, display, and programmatic advertising. Collaborating with media buyers and campaign managers, you will optimize media strategies based on data-driven insights and identify opportunities for improving campaign performance. Additionally, you will ensure the accuracy and reliability of data by conducting thorough data validation and quality checks, addressing data discrepancies, and continuously monitoring data quality to maintain high standards. Clear communication of complex data insights to both technical and non-technical stakeholders will be essential, as you prepare and present detailed reports and presentations to senior leadership, providing actionable recommendations based on your analysis.