Retail Media Network Manager

Outform - Miami, FL

Full-time - Mid Level

Miami, FL

Professional, Scientific, and Technical Services

About the position

The Retail Media Network Manager at Outform will play a crucial role in developing and leading the retail media network initiative. This position focuses on implementing large-screen media networks in retail environments, integrating them with content management solutions to create engaging, data-driven experiences. The manager will oversee a team dedicated to optimizing media placement and performance while collaborating closely with retailers and brands.

Responsibilities

• Lead the design, deployment, and optimization of large-screen media networks in retail stores.
• Recruit, mentor, and manage a team overseeing retail media operations.
• Develop a comprehensive strategy for scaling a retail media network across multiple locations.
• Ensure effective implementation of content management solutions for dynamic media content.
• Oversee execution of media campaigns, ensuring high-quality content delivery.
• Build strong relationships with retail partners, agencies, and brands to drive advertising revenue.
• Stay updated on digital signage and retail media technology innovations.
• Collaborate with internal marketing, design, and technology teams to align media strategies.
• Use data analytics to track network performance and optimize content placement.
• Manage budgets for screen network implementation and media campaigns.

Requirements

• Bachelor's degree in Marketing, Business, IT, or a related field.
• 5+ years of experience in retail media, focusing on large screen networks and content management systems.
• Proven experience in implementing large-scale digital screen networks in retail spaces.
• Hands-on experience with content management solutions and digital signage software.
• Deep understanding of retail environments and consumer behavior.
• Strong leadership and team-building skills with experience managing cross-functional teams.
• Analytical mindset with the ability to track and improve KPIs related to media effectiveness.
• Excellent communication and negotiation skills.