Coway USA - Los Angeles, CA

posted 6 days ago

Full-time - Mid Level
Los Angeles, CA
Merchant Wholesalers, Durable Goods

About the position

The Paid Media Manager will develop and implement marketing strategies to enhance sales on Cowaymega and Amazon. This role involves managing paid media channels, overseeing campaign processes, conducting marketplace analysis, and collaborating with various teams to ensure effective execution of marketing initiatives.

Responsibilities

  • Develop and implement effective marketing strategies to maximize sales on Cowaymega and Amazon.
  • Manage and optimize paid media channels including Social, Search, Affiliates, OTT, and other digital platforms.
  • Oversee the end-to-end campaign process from planning and setup to quality assurance, testing, reporting, and optimization.
  • Conduct in-depth marketplace analysis leveraging data from Sales Operations Analysts and Amazon.
  • Lead and manage a Media Specialist, Paid Social, and collaborate with the Amazon Site Experience Director.
  • Build a comprehensive annual marketing calendar for visibility of all marketing activities.
  • Manage relationships with media partners, third-party vendors, agencies, and technology partners.
  • Design and execute testing roadmaps to optimize ad account structures and creative strategy.
  • Generate and present detailed performance reports using platforms like Google Analytics, Stackline, Shopify, and Motion.

Requirements

  • 4-6 years of experience managing paid media campaigns across Amazon, Meta, TikTok, and Google.
  • Certifications in Google Ads, Meta Blueprint, or relevant platforms preferred.
  • Experience in demand generation, customer acquisition, and full-funnel marketing.
  • Strong analytical skills with the ability to interpret data and conduct in-depth campaign analysis.
  • Proficiency in reporting platforms such as Google Analytics 4 and Shopify.

Nice-to-haves

  • Familiarity with programmatic advertising.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance
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