Retention Marketing Lifecycle Manager

$90,000 - $120,000/Yr

Bespoke Post - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

About the position

The Retention Marketing Lifecycle Manager at Bespoke Post is responsible for building and nurturing relationships with customers and subscribers through strategic marketing initiatives. This role involves managing triggered and transactional emails, recurring campaigns, and custom lifecycle flows to enhance customer engagement and drive revenue. The manager will oversee cross-channel nurturing campaigns, collaborate with various teams, and analyze performance metrics to optimize retention strategies.

Responsibilities

• Oversee and strategically manage the marketing calendar across all brands, ensuring alignment with brand goals.
• Serve as a key partner to Product, Merchandising, Design, and Customer Experience teams to maximize retention marketing impact across multiple channels.
• Lead the development, execution, and optimization of email and SMS campaigns to drive incremental revenue and increase customer engagement.
• Design and implement customer journey strategies across various lifecycle stages, including cart abandonment and churn prevention.
• Develop and refine loyalty and rewards programs to increase repeat purchases and enhance customer satisfaction.
• Lead quantitative and qualitative analysis of customer data to inform lifecycle and retention strategies.
• Guide SEO strategies to improve site content and enhance the brand's online reputation.
• Establish and maintain dashboards to track retention KPIs and provide insights to senior management.
• Drive ongoing testing and experimentation to enhance segmentation, messaging, and personalization efforts.
• Take ownership of high-impact special projects that advance retention and lifecycle goals.

Requirements

• 8+ years of experience in email marketing, CRM, marketing automation, or customer lifecycle roles.
• Extensive experience building email campaigns/workflows to drive incremental revenue.
• Expert knowledge of best practices for email, creative, segmentation, personalization, and dynamic content.
• Hands-on experience with ESPs like Sailthru and Klaviyo, and creating automated/triggered programs.
• Strong analytical abilities with a high aptitude for testing and experimentation.
• Advanced knowledge of HTML.
• Outstanding attention to detail in multi-part, cross-channel communications.
• Stellar project management and organization skills, able to thrive in a fast-paced environment.
• Ability to work cross-functionally and lead teams effectively through projects.
• Proactive, independent, and results-driven approach to work.

Nice-to-haves

• Experience working with e-commerce and/or subscription services.
• Familiarity with programming languages.

Benefits

• Starting base salary range of $90,000 to $120,000 per year
• Company equity
• Opportunity for annual bonus
• Unlimited vacation time
• Health, dental, vision, disability, and life insurance with FSA options
• Access to One Medical, Health Advocate, Teladoc, KindBody, and Talkspace
• 401k with nonelective company contribution of 3%
• $250 per month home office allowance
• Up to $500 per year learning allowance
• Paid parental leave
• Flexible schedule
• Up to $500 annual 1:1 donation match
• A free Bespoke Post box each month, plus additional discounts
• Regular team learning, social, and wellness events