Retirement Marketing Strategist - Individual Retirement Strategy

$115,800 - $172,300/Yr

Prudential Financial - Shelton, CT

Part-time - Mid Level

Hybrid - Shelton, CT

Insurance Carriers and Related Activities

About the position

The Strategic Marketing Manager at Prudential will lead the development and execution of data-driven marketing strategies for the individual retirement strategies business. This role focuses on optimizing campaign effectiveness, maximizing ROI, and driving customer acquisition and retention through high-impact marketing campaigns. The ideal candidate will possess a strong sales understanding and experience in performance marketing, collaborating with analytics teams to enhance targeting and personalization efforts.

Responsibilities

• Develop and implement data-driven marketing strategies that align with organizational objectives.
• Oversee and execute high-impact customer acquisition and retention campaigns across core marketing channels.
• Leverage performance metrics to continuously enhance campaigns, ensuring alignment with goals, KPIs, and objectives.
• Partner with analytics experts to gain insights into customer behavior, refining targeting and personalization efforts.
• Utilize competitor insights to enhance performance marketing strategies and seize market opportunities.

Requirements

• 8 years of marketing or business experience within the retirement markets space, preferably in individual annuities.
• Significant exposure and understanding of the sales process, with experience in creating, implementing, and measuring impactful sales marketing programs.
• Demonstrated project management skills with high attention to detail and excellent follow-up.
• Independent self-starter who takes ownership of initiatives and projects.
• Excellent verbal and written communication skills, with strong marketing storytelling abilities.
• Exceptional presentation development skills, simplifying complex messages for various audiences.
• Experience with B2B and B2B2C marketing strategies.
• Excellence in developing omni-channel marketing campaigns with a focus on performance-based marketing.

Nice-to-haves

• Experience and expertise with digital marketing platforms (Adobe suite experience).
• Experience developing segmentation strategies in complex market environments.
• Experience in operating in an agile marketing environment.

Benefits

• Market competitive base salaries with yearly bonus potential.
• Medical, dental, vision, life insurance, and disability insurance.
• Paid Time Off (PTO) and leave of absences, including parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs with reimbursement for personal wellbeing items.
• Work/Life Resources for various support topics.
• Education Benefit for financing college enrollment and accredited certificate programs.
• Employee Stock Purchase Plan with shares purchased at 85% of the lower price after one year of service.