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Hearst Magazines - Easton, PA

posted 2 months ago

Full-time - Mid Level
Easton, PA
Publishing Industries

About the position

The Reviews Editor for the Enthusiast Group at Hearst Magazines is responsible for expanding product journalism and recommendations across key brands such as Popular Mechanics, Runner's World, and Bicycling. This role involves collaborating with various departments to create engaging and informative reviews content that resonates with a large audience, while also supporting revenue goals through strategic content optimization.

Responsibilities

  • Write, edit, and update reviews content that responds to seasonal trends and brand goals.
  • Support search and affiliate revenue goals with a flexible mindset.
  • Collaborate with the testing team and staff experts for product suggestions and insights.
  • Enhance user experience through creative layout and strategic retailer selection.
  • Create authoritative buying guides that provide purchasing advice to the audience.
  • Identify reliable sources, retailers, experts, and brands to influence reader purchases.
  • Use Google Analytics and data management platforms to optimize content for affiliate revenue.

Requirements

  • A minimum of 3 years of writing experience.
  • At least 1 year in product journalism.
  • Expertise or passion for key categories such as lawn and garden, tools, electronics, or cycling gear.
  • Basic understanding of SEO and commerce content best practices.
  • Strong copywriting skills with the ability to write engaging headlines and blurbs.
  • Excellent verbal and written communication skills.
  • Experience working within a CMS.

Nice-to-haves

  • Experience in a fast-paced digital environment.
  • Ability to pivot and reprioritize quickly.

Benefits

  • Base salary range of $62,310 - $68,600, dependent on experience and market demands.
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