Unclassified - Easton, PA

posted 2 months ago

Full-time - Mid Level
Easton, PA

About the position

The Reviews Editor for the Enthusiast Group at Hearst Magazines is responsible for expanding product journalism and recommendations across various brands, including Popular Mechanics, Runner's World, and Bicycling. This role involves collaborating with multiple departments to create engaging and informative content that influences purchasing decisions for a large audience.

Responsibilities

  • Write, edit, and update reviews content that responds to seasonal trends and brand goals.
  • Support search and affiliate revenue goals with a flexible mindset.
  • Collaborate with the testing team and staff experts for product suggestions and insights.
  • Enhance user experience through creative layout and strategic collaboration with the photo department.
  • Create digestible and authoritative buying guides based on thorough product evaluations.
  • Identify reliable sources, retailers, experts, and brands to influence reader purchases.
  • Use Google Analytics and data management platforms to optimize content for affiliate revenue.

Requirements

  • A minimum of 3 years of writing experience.
  • At least 1 year in product journalism.
  • Expertise or passion for key categories such as lawn and garden, tools, electronics, or cycling gear.
  • Basic understanding of SEO and commerce content best practices.
  • Strong copywriting skills with the ability to write engaging headlines and blurbs.
  • Excellent verbal and written communication skills.
  • Experience working within a CMS.

Nice-to-haves

  • Experience in a fast-paced digital environment.
  • Ability to pivot and reprioritize quickly.

Benefits

  • Competitive salary based on experience and skills.
  • Opportunity to work with a large audience and influential brands.
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