Route Sales Director

$80,500 - $95,500/Yr

Unclassified - Turlock, CA

posted 5 months ago

Full-time - Mid Level
Turlock, CA

About the position

The Route Sales Director position at Flowers Foods, Inc. is a pivotal role responsible for managing and supporting the efforts of Route Sales Representatives (RSRs) in their quest to build and maintain customer relationships, engage in sales activities, and expand their customer base. This position requires a proactive approach to seeking new selling opportunities in the market while meticulously tracking sales data. The Route Sales Director will be instrumental in developing recommended sales strategies aimed at enhancing sales performance, increasing brand recognition, and fostering a robust customer base. In this role, the Route Sales Director will spend a significant amount of time interacting directly with customers and RSRs in the field, ensuring that sales strategies are effectively implemented and adjusted based on real-time feedback and market conditions. The position demands a high level of independence, as the Route Sales Director will operate with minimal supervision, making critical decisions that impact the business operations within their assigned area. Additionally, the Route Sales Director will be responsible for reviewing and analyzing relevant sales and marketing data, providing insightful updates and recommendations to the Market Vice President (VP). This collaboration will focus on improving customer relationships, identifying new selling opportunities, and enhancing the overall effectiveness of the RSRs. The role also includes overseeing general business operations, developing budgets, and coordinating market merchandising and advertising efforts in partnership with the Business Units and Marketing teams.

Responsibilities

  • Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area
  • Exercise discretion and independent judgment in carrying out job duties
  • In conjunction with Route Sales Representatives, call on customers to promote additional sales and brand awareness
  • Advise RSRs on maintaining and developing relationships with customers
  • Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales
  • Collaborate with Market VP and RSRs to analyze market and territory opportunities to increase sales and grow territories
  • Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives
  • Stay current on consumer insights and adjust sales strategies accordingly
  • Work with RSRs on potential opportunities to acquire new customers
  • Work with RSRs on product promotions, displays, and other opportunities to build sales
  • Track market conditions for customers
  • Advise RSRs on the effectiveness and frequency of in-store displays and other promotions
  • Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes - Oxley, Safety, etc.)
  • Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.

Requirements

  • At least 5 years of relevant experience in general management or sales
  • Past experience as a sales rep, distributor, or other sales position required
  • Bachelor's degree (preferably Sales or Business Administration) or equivalent experience

Benefits

  • Comprehensive health and medical benefits
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave
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