Sales Account Executive

Nexstar Media Group - Jackson, MS

Full-time - Entry Level

Jackson, MS

10,001+ employees

Broadcasting and Content Providers

About the position

The Sales Account Executive at WJTV in Jackson, MS is responsible for generating advertising revenue through established and new client relationships. This role focuses on increasing sales volume for both television and digital advertising, implementing strategies to exceed revenue goals, and maintaining strong connections with the local business community.

Responsibilities

• Generate advertising revenue by calling on established agencies and cold-calling new prospects.
• Develop and increase sales volume for both TV and digital revenue.
• Implement strategies to consistently grow revenue and exceed revenue goals.
• Establish credible relationships with the local business community.
• Make sales calls on existing and prospective clients.
• Maintain assigned accounts and develop new accounts.
• Prepare and deliver sales presentations to clients.
• Explain how specific types of advertising will help promote clients' products or services effectively.
• Provide clients with information regarding rates for advertising placement in all media.
• Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Work with clients and station personnel to develop advertisements.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.