Sales and Marketing Director

Brookdale Senior Living - Wayne, NJ

Full-time - Senior

Wayne, NJ

Nursing and Residential Care Facilities

About the position

Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity, this position offers an opportunity to work in an environment where you can become your best possible self. You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. This is an incentive-based position, which may include bonuses, incentive or commission plans. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

Responsibilities

• Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans.
• Completes sales calls and closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process.
• Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.
• Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports.
• Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
• Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours.
• Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s).

Requirements

• Bachelor's Degree in Marketing, Business, or related field from an accredited college or university is preferred.
• A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales.
• Proven track record of generating and closing a high percentage of qualified leads.
• Possess and maintain a valid driver's license.

Nice-to-haves

• Previous experience with contact management database, Microsoft Word, Excel, and Outlook.

Benefits

• Full suite of health insurance, life insurance and retirement plans.
• Tuition Reimbursement.
• Pet Insurance.
• Adoption Reimbursement Benefits.
• Variety of Associate Discounts.