Sales and Marketing Manager - Keep it Simple

About the position

The Sales Manager at Keep it Simple will lead a dynamic team to expand the customer base and drive revenue growth. This hybrid role involves shaping sales strategies, building strong customer relationships, and utilizing data to stay ahead of industry trends. The ideal candidate will have a hands-on approach, strategic thinking, and experience in B2B sales, with a focus on motivating team members to achieve ambitious targets.

Responsibilities

• Build and lead a team of sales representatives in a vertical market space (health and wellness, food and beverage, music, and other categories)
• Effectively manage key customer relationships
• Develop and implement comprehensive B2B marketing strategies tailored to the Ideal Customer Profile
• Manage projects and ensure campaign deadlines are met
• Work closely with operations, product development, creative, and customer care to ensure customer satisfaction
• Create compelling content and marketing materials that highlight the benefits of customizable products for each target industry
• Manage digital marketing campaigns across various channels, including email, social media, Google Ads, and industry-specific platforms
• Lead the effort to generate and nurture leads, utilizing a business contact search engine and CRM platform
• Plan and execute industry trade shows, events, and promotional activities
• Identify new opportunities and refine marketing strategies by analyzing market trends and competitor activities
• Deliver useful insights through tracking and reporting on key performance indicators (KPIs) that measure the success of marketing initiatives

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• At least 5 years of B2B sales and marketing experience
• Actionable understanding of B2B marketing principles and practices that work in small companies
• Consistently organized and effective at project management
• Experience in developing and executing successful marketing campaigns
• Proficient in using CRM systems and marketing automation tools
• Strong analytical skills for interpreting data and making decisions
• Effective communication skills for speaking, writing, and presenting content

Benefits

• Top quality Medical, Dental, Vision insurance
• Flexible Spending Accounts
• Transit or Parking Reimbursement Accounts
• Life, AD&D, Short, and Long-Term Disability insurance
• 401(k) with a match
• Paid Time Off
• 10 paid holidays
• Good Vibes Time (paid volunteer time for non-profit causes)
• Family Time
• Dog-friendly workplace