Sales and Marketing Manager

$45,760 - $52,000/Yr

Bayberry Commons Assisted Living & Memory Care Community - Springfield, OR

Full-time - Mid Level

Springfield, OR

About the position

The Sales and Marketing Manager at Bayberry Commons Assisted Living & Memory Care Community is responsible for driving sales and marketing efforts to attract new residents. This role involves building relationships with community professionals, conducting presentations, and ensuring a high level of customer service. The manager will oversee outreach initiatives, maintain accurate records, and collaborate with various teams to facilitate admissions while meeting occupancy goals.

Responsibilities

• Visits and conducts presentations at doctors' offices, senior centers, clinics, and organizations for seniors distributing sales and collateral literature representing assigned community.
• Conducts home visits, offering an overview of the services, lifestyle, convenience and benefits of the community.
• Follows the company's sales process, guidelines, and philosophy.
• Completes appropriate database documentation, paperwork, and keeps executive director and department heads up to date on outreach plan, internal and external events.
• Represents the community in welcoming prospective residents, family members, referral sources and the public in a positive, helpful, and caring manner demonstrating community mission and philosophy.
• Maintains accurate database records in Blue step of professional referral sources.
• Prepares and distributes marketing reports in a timely and accurate manner as needed.
• Completes competitive analysis and every six (6) months or more often as requested.
• Attends business and community events where referral sources are in attendance.
• Ensures that when in the community the marketing area, model rooms and general appearance of the community are always clean, safe, and orderly and decorated in a pleasing and professional manner.
• Coaches and trains all staff on the tour process, phone skills, inquiry calls, first impressions and overall customer service.
• Ensures that the management team is communicated with on tours and admissions.
• Ensures that each potential admission meets the financial qualifications and is financially able to pay rent prior to admission.
• If payor source is Medicaid must ensure approval in writing from a caseworker prior to admission.
• Works with the clinical team to ensure that physician orders and evaluations are completed prior to admissions.
• Works with the business office to ensure that a contract signing meeting is set up prior to admission.
• For Memory Care Communities ensures that all prospective admissions have a diagnosis of Dementia and is assigned a POA or Guardian prior to admission or evaluation being scheduled.

Requirements

• Must have a minimum of 2 years' experience in marketing and sales preferably in health services related field.
• Must demonstrate the knowledge and skills necessary to provide care appropriate to the residents.
• Must be able to read, write and understand the English language.
• Must possess the ability to make independent decisions.
• Must possess the ability to deal tactfully with personnel, residents, family members, visitors, surveyors, and the general public.
• Must have thorough knowledge of Oregon regulations as it pertains to the admission process.
• Must be knowledgeable of reimbursement regulations and senior care practices and procedures as well as laws, regulations and guidelines pertaining to long term care facilities.
• Must possess the ability to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies, and procedures necessary for revenue growth.
• Must have patience, tact, cheerful disposition, and enthusiasm when interacting with staff, residents & visitors.
• Must maintain good personnel relation and employee morale.
• Must be knowledgeable of computer systems, system applications and other office equipment.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance