Midwestern Career College - Chicago, IL

posted about 1 month ago

Full-time
Hybrid - Chicago, IL
Educational Services

About the position

This is a full-time hybrid role for a Sales and Marketing Specialist at Apollo Solar & Energy Consultants located in Chicago, IL, with flexibility for some remote work. The Sales and Marketing Specialist will be responsible for developing and implementing sales and marketing strategies to increase revenue, manage customer relationships, and identify new business opportunities. This role requires a keen analysis of market trends and customer behavior to effectively tailor strategies that resonate with target audiences. The specialist will also collaborate with cross-functional teams to create impactful marketing campaigns, materials, and collateral that align with the company's goals and objectives. In this position, the Sales and Marketing Specialist will engage in various activities, including conducting market research to identify potential customers and new market segments. They will be tasked with managing customer relationships to ensure satisfaction and retention, as well as identifying opportunities for upselling and cross-selling. The role also involves analyzing the effectiveness of marketing campaigns and making data-driven decisions to optimize future efforts. The specialist will need to stay updated on industry trends, particularly in the solar and renewable energy sector, to ensure that the company's offerings remain competitive and relevant. The ideal candidate will possess strong communication and interpersonal skills, enabling them to work effectively with clients and team members alike. Project management skills are essential, as the specialist will oversee multiple campaigns and initiatives simultaneously. A proactive approach to problem-solving and the ability to adapt to changing priorities will be crucial for success in this dynamic environment.

Responsibilities

  • Develop and implement sales and marketing strategies to increase revenue.
  • Manage customer relationships and identify new business opportunities.
  • Analyze market trends and customer behavior.
  • Collaborate with cross-functional teams to create marketing campaigns, materials, and collateral.
  • Conduct market research to identify potential customers and new market segments.
  • Manage customer relationships to ensure satisfaction and retention.
  • Identify opportunities for upselling and cross-selling.
  • Analyze the effectiveness of marketing campaigns and make data-driven decisions.

Requirements

  • Bachelor's degree or higher in Marketing, Business Administration, or a related field.
  • 2+ years of experience in sales, marketing, or a related field.
  • Excellent communication, interpersonal, and project management skills.
  • Demonstrated ability to develop and implement sales and marketing strategies and campaigns.
  • Experience with CRM, social media, email marketing, and SEO/SEM.
  • Proficiency in Microsoft Excel, PowerPoint, and Adobe Creative Suite.
  • Experience in the solar and renewable energy industry is a plus.
  • Ability to work in a fast-paced, team-oriented environment.
  • Flexibility and willingness to adapt to changing priorities, tasks, and projects.

Nice-to-haves

  • Experience in the solar and renewable energy industry is a plus.
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