Sales Development Representative - Athens Radio

Cox Media Group - Watkinsville, GA

Full-time

Watkinsville, GA

Broadcasting and Content Providers

About the position

At Cox Media Group (CMG), our Sales Development Representatives are provided with a roadmap to a successful career in sales. This position is designed for motivated sales professionals who are eager to expand their sales careers within an industry-leading media company known for its dominant brands. Sales Development Representatives will have the unique opportunity to participate in a comprehensive developmental program aimed at enhancing their sales skills while performing essential duties and responsibilities. Sales Development Representatives will collaborate closely with our Sales Support Teams to leverage data that identifies consumer insights, sales strategies, and execution plans for cross-platform campaigns that include both audio and digital products. With the support of an internal advertising fulfillment team, these representatives will gain firsthand experience with their campaigns, allowing them to optimize them in real-time. This role is not just about selling; it’s about understanding the market, building relationships, and driving results for clients. The position requires proactive engagement with qualified prospects to maintain a robust sales pipeline. Representatives will need to identify and communicate trends within client markets and industries, leading with insights to engage prospects in meaningful business conversations. Regular in-person meetings with clients will be essential to uncover their desired business results and to build strategic relationships that facilitate the presentation of tailored solutions. The role also involves discussing expectations and measurement with clients to ensure that proposed solutions deliver a strong return on investment (ROI). Ultimately, the goal is to drive advertising revenue through direct sales while managing the sales pipeline effectively and communicating internally with Sales Managers and support teams, as well as externally with clients.

Responsibilities

• Learn about and sell fully integrated advertising solutions utilizing our full suite of audio and digital products
• Proactively and independently identify and connect with qualified prospects to maintain a full pipeline
• Identify, understand and communicate trends within client markets and industries to lead with insights and engage prospects in business conversations
• Uncover desired business results for each prospect/client by regularly meeting in person with prospect/client
• Build strategic agency and client-side relationships in order to present the best solutions based on desired business results
• Discuss expectations, measurement with prospects and clients to ensure the proposed solution will deliver ROI
• Drive advertising revenue through direct sales
• Work outside of the office and on the road to develop and maintain professional relationships; be prepared to meet with clients in person and when needed on their premises or at other locations they desire
• Manage sales pipeline
• Communicate effectively internally with Sales Managers, sales support, as well as externally with clients
• Create proposals to be presented to Sales leaders as well as existing and potential clients

Requirements

• 4-year College Degree preferred but not required
• 1+ years of successful sales experience preferred
• Must be comfortable with constant change and operating in a fast-moving, ever-changing world of digital and media
• Must be comfortable working outside of the office and traveling to meet clients or prospective clients
• Strong business acumen across media and advertising is preferred
• Strong written and verbal communication skills
• Valid Driver's License with clean driving record